2011 Seoul, Korea

Seoul, Korea. Nomination for Knowledge Metropolis. Seoul is looking for its own identity, something authentical. http://www.whisperbrand.com/blog/2006/07/seoul-seeks-brand-image/ During the Citizens' Day celebration in October 2002, the city government announced its selection of “ Hi Seoul ” as the city brand. The name combines the greeting "Hi" with the name of the city "Seoul,” the new brand aims to convey a friendly image of Seoul to the global community, and to promote harmony and unity among Seoul citizens. Since "hi" is a homophone of "high,” the brand offers a new vision for Seoul and reflects the city's commitment to make Seoul one of the world's leading cities. http://english.seoul.go.kr/gover/symbol/sym_01hi_01.htm

Extra files: 

2011MAKCi_Seoul_Nomination_Form.pdf